For the UAE’s Department of Community Development, I designed a warm, culturally-rooted visual identity marking the launch of the Year of Family. The system uses a palette of deep maroon and gold, paired with geometric patterns drawn from local heritage motifs and natural palm accents, applied across the full guest journey — from the main stage and media wall to valet and welcome signage, wayfinding, and gifting — creating a cohesive, community-first presence for the platform’s launch.
Credits
- Department of Community Development, UAE
My Role
- Lead Brand Identity
- Visual Identity System
- Conceptual Design
