For Sanabel Modern Motors’ Chery lineup launch, I built a bold, premium brand environment centered on a dark, high-contrast palette with signature red light accents — a visual language built to frame the vehicles rather than compete with them. The system extended across a full spectrum of event touchpoints, from the main stage and DJ booth to the entrance tunnel, media wall, signage, and guest collateral, ensuring a consistent, confident presence for Chery’s new lineup in the Saudi market.
Credits
- Sanabel Modern Motors
My Role
- Lead Brand Identity
- Event Environment Design
- Conceptual Design
